Video Concept and Content
Brief: Top Fruit asked us to create a piece of content that would gain them followers and traction on social. The word "viral" may have been thrown around...
Solution: With the launch of the iPhone 5 only weeks away, we created a giant iPhone made of fruit, recreating the device and app icons using products from Top Fruit.
The video of the build received over 250k organic views and was featured on several high profile websites.