Video Concept and Content
Brief: We were briefed by Fáilte Ireland to produce a social video campaign to raise awareness and engagement for The Gathering, Ireland 2013 - a tourism-led initiative that aimed to mobilise Irish diaspora to return to Ireland during the same year.
Solution: We produced a personalised video with Facebook integration featuring Irish comedian Andrew Maxwell, who showcased several of the activities running throughout the year during the Gathering. The video could be sent via Facebook mail and at the finale of the video, the viewers name would be displayed on a reserved seat next to Andrew Maxwell.
There were over 750,000+ views of the YouTube clip, and over 50,000 personalised videos created through Facebook, which helped grow The Gathering’s Facebook page from 30,000 to over 100,000 fans.