Brief: Make Ireland cry at Christmas (actual brief)
Solution: For many Irish people living abroad, the closest they get to home at Christmas is through the screen of a device. But that doesn't stop their families saving a seat for them, in the rare instance they make a surprise visit home. We took this insight and combined it with Aer Lingus' brand positioning as Ireland's official airline, to say that there's always a seat waiting onboard, to bring you home to yours.
The video was a resounding success, millions of views, thousands of shares and engagements. We brought It back the following year in the form of a 90 second TV spot, which aired on Christmas day.