Social Assets - In Branch Visuals - Content
Brief: AIB wanted to promote MyBusinessToolkit, their free application package for SMB account holders.
Solution: MyBusinessToolkit features a series of fantastic free tools that help small business owners run their business, from finances to their web presence. We needed to bring the toolkit to life and help drive business owners to open an account with AIB, so we dramatised what the tools help do - Get your business off the ground.
We captured a series of buildings and items that represented businesses around the country and had them float above Dublin and Cork. We made them into static imagery, looping videos and created testimonials, playing on televisions floating through the sky.
The creative had great cut through on social and it helped us to exceed all of our KPI's, including business customer sign ups, as well as giving some great publicity to a number of promising small businesses.