Strategy - Video Content - Blogger Outreach - Experiential
Brief: Kildare Village asked us to create a digital campaign based around their "Treat Yourself" group tagline.
Solution: We developed a campaign based around three executions. We began with Irelands first Flashtagram, where we engaged with 30 key bloggers and asked them to post a picture of a product from the Village at a specific time. The result would be a takeover of their fans' Instagram feeds, resulting in over 25,000 organic engagements.
We followed this by creating a range of "Sweet Treat" videos, showcasing the Villages best products and combining them with delectable candy. The videos were released at our Summer Day Out event, where we invited 20 key bloggers on an incredible adventure by train to the outlet.
We treated them to candy, vouchers, champagne, and personalised illustrations, which they shared across Twitter, Facebook and Snapchat. The event reached over 800,000 people organically, drove over 20,000 engagements and achieved a media value of over 250k.