Aaron Goodliffe

Ireland's EStars

TTL Campaign

Brief: Launch Ireland’s EStars, a brand new amateur esports event.

Solution: While gaming continues to become more popular across the globe, there’s still a perception that video games are exactly that - just a game. To grab the attention of gaming enthusiasts, we demonstrated we knew exactly how important gaming was to them. The EStars event featured a prize pot of €20k and a trip to Las Vegas, which let us dial up that the stakes were high - more so than any amateur gamer had ever experienced before.

We created a suite of epic, cinematic executions across social, OOH and cinema, ensuring we didn’t fatigue any single asset and kept our audience interested in the event for the duration of the campaign - this resulted in our digital and social assets received industry high retention rates and engagement, driving awareness and ticket sales over the course of 12 weeks.