Brief: Life Style Sports' mantra is simple: Inspire their customers to be great – we were tasked with bringing that to life in executions that live across digital and instore.
Solution: A series of insight-driven dynamic, integrated campaigns with best-in-class visual storytelling across every medium.
No motivation to work out? The #MyAGame campaign inspired fans to hit the gym and take on a common enemy - January. Love Leinster? #FuelTheFourth inspired fans with interviews and imagery, on social and at the games themselves, as the team sought to win their fourth European Champions Cup. Fashion more your thing? Using the cultural history of classic trainers and the popularity of triple black footwear, the Icons @ Life Style Sports and the Black List campaigns respectively captured the attention of our target audience and drove huge engagement.