Aaron Goodliffe

Full Tilt Poker

Rebrand - TVC - OOH - Digital Display - Sponsorship - Social Content

Brief: Relaunch the online poker brand Full Tilt.

Solution: We took the brand idea of "Life is more fun when you play" and focussed on the history of poker in cinema, creating stories that brought to life the drama that unfolds even when you’re playing online.

Shot with a cinematic aesthetic, we produced two TV adverts that focused on one hand of poker from the perspective of the two main characters. And only by watching both adverts, would you discover the winner of the pot.

We developed a new tone of voice and visual aesthetic for the brand, that was unlike anything else in the market.

The campaign was rolled out across 5 languages with TV, OOH, digital 6 sheet and homepage takeovers. I was also given the opportunity to direct several additional international TV spots, promoting ongoing offers and product launches (Finally putting my leaving cert German to good use).

The campaign won an AIM award in E-Commerce, smashed all the target KPI’s and received overwhelmingly positive reviews from the poker community, one blogger stating that the advert was "the most realistic Poker advert that's ever been made".