Rebrand - TVC - OOH - Digital Display - Sponsorship - Social Content
Brief: Full Tilt asked us to develop a new brand positioning and TTL campaign.
Solution: Based on insights around the love of the game and the history of poker in cinema, we took the creative thought "Life is more fun when you play" and created a new look and feel for the brand.
Shot with a cinematic aesthetic, we produced two TV adverts that focused on one hand of poker from the perspective of the two main characters and only by watching both adverts, would you discover the winner of the pot.
The campaign was rolled out across 5 markets with TV, OOH, digital 6 sheet and homepage takeovers. I was also given the opportunity to direct several additional TV spots, promoting ongoing offers and product launches.
The campaign won an AIM award in E-Commerce and overwhelmingly positive reviews from the poker community, with one blogger stating that the advert was "the most realistic Poker advert that's ever been made".