Strategy – Outreach – Activation - Video Content
Brief: Bank of Ireland wanted to demonstrate their support of Irish businesses at the 2014 Web Summit in Dublin - there was just one problem, they weren't an official sponsor.
Solution: Bank of Ireland wanted to help drive Irish SMEs. So we decided to do exactly that. With 20,000 per day attending the event, we thought it appropriate that Bank of Ireland help attendees get to where they were going. We just asked people to tweet #BOIbusinessLift with their destination during the 3 day event and we would give them a free ride to their destination. We particularly made a point of targeting influencers at the event, such as high profile speakers and delegates.
The campaign (promoted through paid and organic activity on Twitter) resulted in a combined result of 2.6 million impressions with people interacting via 796 tweets over the 3 days. The campaign was nominated for best use of real-time marketing at the social media awards but most importantly, Bank of Ireland received over 200 BOI partnership signups.