Digital Strategy - Website/App Build - Editorial Content - Video Content - Blogger Outreach - Social Strategy
Brief: Create a campaign that resonates with Clubs target 18-24 year old target audience.
Solution: Recognizing a gap in the market for content aggregators aimed at our target audience, I devised BestBits.ie - powered by Club Orange. A one stop shop for all the latest viral content, we created an (almost) ad free site that worked across desktop, iOS and android. Hiring a team of content editors, we broke the latest news and stories as they happened and grew our audience to over 40k uniques per month, which continued after we ended media spend.
The platform helped grow our social channels' followings by tens of thousands and Club experienced their best summer of sales ever. The campaign went on to pick up a Bord Bia award for Excellence in Digital Marketing.