Social Strategy - Video Content - Blogger Outreach - Social Content
Brief: Club Orange asked us to create a campaign in the lead up to St. Patricks Day that reaffirmed their position as a truly Irish brand.
Solution: We tapped into Clubs 60k+ fanbase and asked them what their favourite things about Ireland were. We took the best suggestions and created an emotive, nostalgic piece of content executed in the style of a Snapchat story, a platform that was beginning to gain huge traction with our audience.
It was an instant success garnering over 120k views and was shared on all major online media outlets, as well as getting coverage on several high profile Irish ex-pat sites. We also reached out to several high profile bloggers and personalities, who created their own #BestBits of Ireland videos which extended the reach of the campaign even further. Brand owned KPIs soared during this activity, with average posts regularly receiving over 200% more engagement and reach than before the campaign.
The campaign picked up a Bord Bia award for Excellence in Digital Marketing.