Campaign Creative - Window Displays - Social - Content - Blogger Outreach
Brief: Life Style Sports wanted to drive consumers to their running and fitness product range during January, building on the previous years' campaign "Achieve Your Awesome"
Solution: We wanted to inspire potential Life Style Sports customers to get fit this January and set themselves goals after an unforgiving Christmas period. While we know people have the best intentions after New Years, inspiring them to get out and get active is easier said than done. So we established an enemy to take on, one that runners and gym heads alike could challenge - January.
We recruited 4 real fitness enthusiasts across multiple disciplines and challenged them to Beat January by Bringing their A Game, capturing video, stills and blog content to bring their journeys to life.